Business and Consulting Experience
With over 25 years of experience in business leadership, operations, and business development, I have worked with companies across various industries, from food tech start-ups to large-scale restaurant chains and retail businesses. My focus has been on strategic growth, operational efficiency, and leadership development, helping businesses scale from seed to sales while fostering innovation and sustainable success.
Strategic Business Growth & Development
- Business Development Consultant and Senior Business Consultant at MAOF – Ministry of Economy and Industry, supporting businesses in expansion, investment, and market growth.
- Experience in food-tech start-ups, structuring go-to-market strategies.
Operational Leadership & Project Management
- Managed a 20,000-square-foot food production plant as NONO MIMI Plant Manager, overseeing bakery, patisserie, central kitchen, gelateria, and pasta production for the Nono Group and Giraffe restaurant chain.
- Directed cross-group operations as a Senior Project Manager at Nono Group, ensuring seamless execution of large-scale projects.
- Led Alfred’s Food-Tech’s business expansion, focusing on strategic relationships, supply chain management, and scaling operations.
Corporate Leadership & Chain Management
- Served as COO and Chain Manager at BBB Restaurants – Burgerim, leading operational growth.
- CEO of Alon Intrade Ltd, a joint venture between Dor Alon and Segafredo, managing strategic expansion.
- VP Operations at Coffee Bean & Tea Leaf (Israel), overseeing multi-location retail and hospitality operations.
- Began in retail and operations management at Arcaffe, with experience in store management, coffee roasting, and patisserie operations.
Business Strategy & Leadership Development
- Expertise in strategic planning, financial analysis, and operational efficiency.
- Experienced in team leadership, talent development, and business transformation.
- Understanding of scaling businesses while maintaining company culture and operational excellence.
Education
Master of Business Administration (MBA) – Managing Global Strategy
Reichman University (2013 – 2014)
- Specialized in Global Strategic Consulting with a cross-functional approach.
- Focused on business expansion, international markets, and corporate strategy.
Bachelor of Arts (BA) – Economics and Business Administration
The Academic College of Tel-Aviv, Yaffo
- Developed a foundation in financial analysis, business management, and economic strategy.